(Alex) Yongzhi is a doctoral candidate in strategy. His research consists two streams, covering competitive and cooperative strategies: platform-based competition and strategic alliances.
Alex's dissertation research, a winner of the Dissertation Research Grant of the Strategy Research Foundation and a finalist of the 2016 INFORMS / Organization Science Dissertation Competition, studies how mobile app developers make market-entry decisions across, as well as within, two dominant platforms—Apple’s iOS, and Google’s Android—and the post-entry performance. Specifically, in the empirical essays he examines (1) how complementors sequentially adopt competing platforms (cross-platform market entry) and the performance consequences; (2) how complementors selectively enter market segments within a platform following industry mega events, such as acquisitions, and how the entrants’ products fare in the post-entry period. His dissertation essays provide a holistic view of inter-platform and intra-platform competition among complementors, as well as the implications of complementors’ strategic choices for platform competition. Theoretically, his dissertation draws upon and integrates the external view of industrial organization and the internal view of experience-based learning (of the behavioral theory of the firm) to advance the platform literature. Empirically, Alex has put together a rich data set by combining archival and proprietary data sources. The data cover nearly the entire population of mobile app developers in both the iOS and Android platforms.
Regarding cooperative strategy, his review article on alliance capabilities, coauthored with his adviser Professor Nandini Rajagopalan, has been published in the Journal of Management. Building on the theory developed in the review article, he is working with his adviser on an empirical research that integrates alliance capabilities and board of directors in the setting of international joint ventures.
Alex is seeking a tenure-track assistant professor position in a research institution. Please contact him if he may provide details about his teaching and research.
Ph.D. Candidate in Strategy
Management and Organization Department
Marshall School of Business | University of Southern California